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Adidas Is Turning Plastic From the Ocean Into $20

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wuyue View Drop Down
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    Posted: 21 Apr 2017 at 11:27pm


Adidas is building on its previous commitment to turn plastic pollution into high-performance products.
Next month, the German sportswear will begin selling three new editions of its popular UltraBoost shoe, all adidas superstar slip on zwart made from plastic debris found in the ocean. On average, the shoes reuse 11 plastic bottles per pair and feature laces, heel lining and sock liner covers that are made from recycled materials.

Debuting in retail stores and online on May 11, the shoes will help Adidas reach its goal of creating 1 million pairs of UltraBoost sneakers using ocean plastic this year. While Adidas has used recycled polyester and sustainable cotton in previous products, most of these eco-friendly production runs have been adidas superstar slip on wit relatively small.In November, Adidas unveiled the company's first performance products—soccer jerseys and running shoes—that were mass produced with plastic found in the oceans. The gear was a limited release, but it resonated with shoppers: Adidas says the first UltraBoost Uncaged Parley was the best-selling shoe at the company's newly opened store on 5th Avenue in New York City.

After weeks of speculation, today Kanye West and adidas officially announce the release date of the next Yeezy Boost 350 V2.Releasing in the days to come, the next iteration of the Boost 350 V2 will be dubbed as the Cream White iteration. Featuring the Three Stripes’ signature Prime Knit martial on the upper in cream white, the sneakers also include distinct center stitching and a heel tab on each shoe. The adidas superstar supercolor adult sizes of this Yeezy Boost 350 V2 feature a semi-translucent rubber outsole and TPU sidewalls that create a striking effect while providing superior traction. The midsole also utilizes adidas’ innovative Boost technology to create a durable, shock-resistant, responsive sole.

The pair of coveted shoes will also release in infant sizes and feature a responsive all-rubber adidas pharrell williams supercoloroutsole, and a Boost midsole for superior traction and comfort.The adidas Yeezy Boost 350 V2 will retail for a suggested price of $220 while the infant sizes of the Yeezy Boost V2 will retail for a suggested price of $140. Both sizes will hit select adidas stores and retailers globally on April 29.
 
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